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Crafting joyfully beautifully experience while daydreaming about snowboarding.
Strike
November 2023 – Present
Role
Co-Founder
Problem
1.3 Trillion USD is lost every single year, simply because most leaders struggle with using data effectively. eCommerce brands are more likely to die than any other business type.
Solution
We developed a platform that automatically analyses all forms of customer, psychology and revenue data to provide the means identify where opportunities exisit and
Process
Understanding the Market
Scale of the Problem
Current Product Experiences
Explorations & Testing
Iterate, Understand, Adjust
Result
0 to 1 in 3 Months
Naked Studios
May 2022 – Present
Role
Co-Founder, 0-1 Product Designer
Problem
The study of microbiomes contributes significantly to patient health, yet comprehending the intricate science behind its advantages is challenging for both healthcare providers and the patients themselves.
Solution
We've crafted an array of unique, multiplayer adventure experiences specifically centred around the primary inclinations of all users. Through employing a wide array of distinct visualisation techniques and direct content creation, we profoundly address the challenging questions associated with critical patient health.
Process
Understanding the Patient Journey
Interviewing Providers & Patients
Collecting Competitor Product Positioning
Exploring Different Mediums and Format that achieve goals
Iterate, Understand, Repeat
Result
Setup User Research Function that collected over 100 feedback points
Implement Data-Driven Tooling
Released an Improved User Experience that reinforce market leading position
Naked Studios
May 2022 – Present
Role
Co-Founder, 0-1 Product Designer
Problem
Often considered a fallback, revenue metrics play a crucial role in tool selection. Many pivotal choices rely on CSVs, which unfortunately result in significant manual labor, posing a considerable danger of overlooking vital data.
Solution
As a Product Design Consultant, I collaborated intimately with the founding team to identify potential features that could enhance the Product-Market-Fit (PMF) score.
Sesame
July 2021 – April 2022
Role
Senior Product Designer
Problem
In the US, healthcare is typically not attainable for a majority of people nationwide. High costs and opaque pricing structures often deter many from seeking medical help, even when faced with potentially deadly symptoms.
Solution
We developed a range of Product-based experiment that would increase market share and lead to increased checkout conversions.
Process
Understanding the Market
Scale of the Problem
Current Product Experiences
Explorations & Testing
Iterate, Understand, Adjust
Result
Increase Domain Ranking
Increase Market Penetration across the US
Developed Designs through over 50 Unmoderated Testing that lead to 3% increase in Checkout Conversion.
Avanade
January 2017 – May 2020
Role
Experience Designer
Australian Taxation Office
2018 – 2020
Confidential
Federal Government Agency
2017
Confidential
Federal Government Agency
2017
Confidential