An illustration of Cameron: glasses, moustache, an orange and blue jacket

About

About me

I’m Cameron, a product designer and builder in Brisbane. For nine years I’ve worked across research, interfaces, AI and production code, in healthcare, fintech, government and robotics.

The work I’m drawn to has one thing in common: being wrong is expensive. The responsibility is real, and the job is making something that carries that much weight still feel clear.

How I design and work

I work from prototypes. Figma sets the direction and code tests it. Something running puts a real question in front of a person sooner, and the next decision gets easier.

Design craft, research, AI and production code, in one job. I have built design functions and led teams, and I have stayed on the tools the whole way.

The small things carry it. The order of a form. The timing of a transition. The sentence that gives someone the confidence to keep going.

Where I have worked

  1. 2025 – Now

    Senior Product Designer (Product Design Lead) at Emesent

    Leading product design across Emesent's software portfolio including Omnimap and Aura.

  2. 2022 – Now

    Founder & Product Strategist at The WorkShed

    Consulting practice accelerating founders and product teams through psychology-driven design and AI implementation.

  3. 2023 – 2025

    Co-Founder & Head of Product at Strike Analytics

    Co-founded AI platform from zero to production.

  4. 2021 – 2022

    Senior Product Designer at Sesame

    Senior Product Designer across growth and commercial teams at a Google Ventures-backed healthcare marketplace.

  5. 2020 – 2021

    Senior Product Designer at Taxfix

    Led cross-cultural design initiative across European markets.

  6. 2017 – 2020

    Experience Design Consultant at Avanade

    Delivered federal government digital programme serving 25.3M Australians.