Cameron Henkes

Lead product design strategy across Emesent's software portfolio including Omnimap and Aura. Manage design function with one direct report while partnering with engineering, product management, and customer-facing teams to deliver enterprise solutions for mining, infrastructure, and defence clients.

• Led product design for one of Emesent's largest software releases, coordinating design delivery across engineering and product teams under tight timelines
• Defining design language to elevate premium perception of products in alignment with pricing strategy and market positioning
• Delivered Trimble integration design enabling C-level strategic partnership decisions through clear product vision articulation
• Established Design Review sessions creating structured feedback loops between design, product, and engineering
• Building user research foundations to accelerate customer insight generation and reduce decision-making cycles
• Initiating design system development to increase velocity of user-centric solution delivery

Designed AI-powered, customer-facing experiences adapting in real-time for 4.5M+ users in an insurance marketplace platform.

• Designed AI-powered experiences adapting in real-time for 4.5M+ users in insurance marketplace (PLG model)
• Created frameworks for ML-driven personalisation across 6 distinct customer mindsets
• Partnered with data scientists to translate complex ML models (Topic Modelling, ARIMA, Sentiment Analysis) into intuitive interfaces
• Built scalable design patterns for AI-human handoff thresholds
• Established design guidelines for AI transparency ensuring users understand AI vs human interactions
• Implemented conversion optimisation through progressive disclosure, reducing 60% drop-off in self-serve onboarding

Contracting across B2B SaaS, healthcare, insurance, and heavy industry. Building design functions from scratch, running user research, and shipping product end to end for founders and product teams.

• Delivered an adaptive AI agent system for a major insurance comparison platform, from POC through production launch — live for 4.5 million users since 2026 (NDA)
• Built complete design functions from scratch for early-stage startups: design systems, brand guidelines, responsive frameworks, and user research operations
• Optimised user funnels from acquisition to retention, achieving average 20% conversion improvements
• Designed healthcare microbiome visualisation system translating complex scientific data for both providers and patients through multi-modal learning framework
• Established user research functions collecting 100+ feedback points per project
• Created multi-platform experiences across web, mobile, TV, smartwatch, and voice interfaces

Co-founded and led AI platform from zero to production, addressing the $1.3 trillion lost annually to inefficient data analytics. Built and managed team of 11 across four countries.

• Led 13 strategic pivots over 14 months, each driven by user research and rapid prototyping
• Built design function from zero to a six person cross-functional team
• Secured $125K AUD funding, managed $7K monthly burn rate, extending runway from a projected 6 months to 14
• Achieved 8.55% CTR (6x industry benchmarks) and 1.86% conversion with zero acquisition costs
• Compressed insight generation cycle from 15+ hours to under 1 hour through ML framework design
• Architected ML framework combining Topic Modelling, ARIMA, Logistic Regression, and Sentiment Analysis

Senior Product Designer across growth and commercial teams at a Google Ventures-backed healthcare marketplace, contributing to the work that secured GV investment.

• Applied Hick's law to reduce decision points in search-to-booking funnel, lowering cognitive load and improving conversion
• Built pre-fill checkout for returning users, reducing friction for repeat bookings
• Designed and ran continuous A/B tests through a Storybook-to-Contentful pipeline, enabling non-engineer experimentation
• Contributed to GrubHub-inspired market expansion strategy, proving demand in new US states before building provider infrastructure
• Conducted 50+ unmoderated testing sessions validating hypotheses across diverse demographics
• Worked within HIPAA, SOC 2 Type II, and ISO 27001 compliance requirements

Led cross-cultural design initiative for German tax software across European markets.

• Designed multi-stage tax prefill process achieving 44% opt-in rate against a 20% target in first release
• Reduced support inquiries by 32% through progressive disclosure and clearer process communication
• Shipped 13 key improvements in 3 weeks with 5 feature-ready concepts queued
• Led Sketch-to-Figma transition improving design team of 20's productivity by 40%
• Managed cross-cultural delivery across Australian and German teams
• Designed GDPR-compliant consent flows within SOC 2 Type II and ISO 27001 frameworks

Delivered federal government digital programme serving millions of Australians under strict compliance and security requirements.

• Delivered programme serving 25.3 million users with 5.3 million unique users annually
• Led design team of four delivering 250+ features across major platform enhancements
• Established design system reducing development time by 40%
• Ensured WCAG 2.0 Level AA and Level AAA compliance across all interfaces
• Held Baseline and NV1 Security Clearance for sensitive government projects
• Provided design system advisory to Australian Digital Transformation Agency and Bureau of Meteorology